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Country Research Case Study

This illustrates a typical buy-side assignment covering several countries where we operate our 'total universe' approach. We start with the total universe of companies which meet the client's broad criteria of geography, business model and functional specialism (in this case 764 targets to be investigated). From the total universe, all companies are screened against our client's specific profile such as size, sub-specialism, ownership structure, etc. and are either rejected or selected for a meeting with the1. Following this initial meeting, a certain number will be recommended to our client as being worth meeting. From this shortlist, the steps in our methodology continue to exclude targets until the optimal target is successfully acquired in each niche.